OUTGROW GHD | ASCENDIS

Multiple Owners – DSA Campaign– Pitch

It all started with a pitch and the realization that patients and caregivers were struggling to find clear information on Growth Hormone Deficiency (GHD) treatment efficacy. To bridge this gap, our team developed a comprehensive digital strategy centered on the “Let’s Outgrow Together” DSA campaign, which was beautifully executed to provide genuine support.

As we prepared for the launch of a groundbreaking once-weekly injection for GHD, we focused on connecting with the community early through a blend of targeted lead generation, and social engagement. We were fortunate to reach our email opt-in goals ahead of schedule, gathering the insights needed to support a successful branded launch and ensure that meaningful, one-on-one conversations were ready for patients and caregivers from day one.