PAPA JOHN'S | PJ’S

Owner - Tactics

Believe it or not, the 'Papa' behind the brand is a real person with a fantastic sense of humor, and we wanted our social presence to reflect that. We created a series of high-production, posts to give the brand more personality, and the results were fantastic. The audience loved the shift in tone, and that initial success paved the way for us to launch a weekly creative series that kept the brand feeling fresh and human.