THIS WAS THE MOMENT | PEAR THERAPEUTICS

Multiple Owners – DTC/HCP Integrated Campaign – Launch

Addiction isn't a constant, flat line of struggle it’s a series of high stakes peaks and valleys. For those in recovery, the hardest part isn't just the addiction itself; it’s that overwhelming, isolated feeling when things get quiet and the pressure to relapse hits its breaking point. We realized that success in recovery often hinges on a single, critical heartbeat: the split second between slipping and staying on track. "This Was the Moment" became the narrative anchor for our campaign, highlighting how reSET inserts itself exactly when it’s needed most.